building community is another form of understanding users

who

1. who brings the energy?
2. who do we need more of?
3. why are they gathering?

why

1. what problems can we solve coming together?
2. what change do we desire?

"Our community brings together [types of people] so that we can [why we're together]."

[There has to be a direct, personal relationship between the brand and the customer in order to convert those customers into a community.]((https://future.a16z.com/private-traffic-is-chinas-version-of-email-marketing/)

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Source: Get Together by Bailey Richardson

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